Google has announced that it will be making a “significant” change to their search engine rankings and it will have a “significant impact in their search results“. According to Google,

“More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To read the article in full click HERE

Why is Google going mobile?

In a nutshell we think they are going mobile because we are!

• About 50% of all searches are done from a mobile device.
• About 75% of all local searches where people are looking for something “near me” are done on a mobile device.

Search engines are in the business of providing the best, most relevant and helpful results to their users, so incorporating mobile sites as a factor makes excellent business sense. Say for example, you are out and about, on a tight schedule, and you get hungry. When you search “food near me” (from your mobile phone or device, or ask by asking Siri or Google Chrome) you want to get a list of places that have great reviews, and are close by – starting with those closest to you. You also want to be able to find and read the menu and reviews quickly and easily, and be able to call or order online for pick-up, all from your phone within minutes. This new element in Google’s algorithim will make that happen.

What does this mean for me?

If you are already one of our clients, then know that you are already covered 🙂 All of our websites are created mobile friendly from the beginning.

To test your site you can check HERE to see if your website will pass Google’s mobile friendly website test?

If your website isn’t mobile friendly than we encourage you to get it mobile friendly as quickly as possible. If not, then be prepared to have a significant drop in your search engine rankings.

And, if you want any help getting your website mobile friendly, with SEO, or anything else give us a call (865) 304-4922 or send a note to genuinepromotion@gmail.com – we are always happy to help!

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