This diagram does a great job of showing the dualistic nature of marketing in the digital age.

“Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy.”

One of my favorite things about marketing is that I get to use both sides of my brain. I’m just as comfortable creating written and visual content as I am managing analytics and operations. Plus, my initial major of biology and my subsequent degree in Electronic Media finally combine.

Do you have a dominant side?

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